The Fine Print - 2019 ASTA Entrepreneur of the Year Award

Entry Deadline

Applications must be received by ASTA no later than 5:00 p.m. EST on June 30, 2019. Incomplete applications, or applications received after the stated deadline, will not receive consideration. 

Eligibility

All travel advisors, agency managers, suppliers, and others in the travel and hospitality industry are eligible to receive the Award.

Required Submission

Persons or organizations that wish to be considered for the Award must submit all of the following:

• The completed online application setting forth the nominee’s name and/or company name and contact information;
• A narrative statement, not to exceed 500 words, describing the nominee’s contribution to entrepreneurship in the industry and demonstrating how it relates to the benchmarks described above;
• A URL linking to a webpage containing a video, of no more than five minutes in length, which describes and/or demonstrates the innovative product or service and its value when viewed in light of the benchmarks; and
• Certification that, if selected as a finalist, the nominee will participate in the Entrepreneur of the Year session featuring a “Shark Tank”-style competition at the ASTA Global Convention  in Fort Lauderdale, Florida, on August 27, 2019.

Selection of Finalists

A selection committee comprised of seasoned travel industry professionals jointly chosen by ASTA and the Foundation will review each complete submission that is received on or before the entry deadline. Applying the stated evaluation criteria, each committee member will then rank the submissions in order from highest to lowest.The persons or organizations submitting the entries receiving the highest, second highest, and third highest aggregate scores will be designated as finalists and invited to participate in the Entrepreneur of the Year session at ASTA Global Convention and compete for the prize. The non-finalist with the highest aggregate score will be designated as an alternate and will be invited to participate in the session in the event one of the finalists notifies us that he or she is unable to attend.

Evaluation Criteria

Nominees for the Award will be evaluated based on consideration of eight benchmarks demonstrating various aspects of the successful candidate’s innovative and entrepreneurial approach to the business and its future. The benchmarks, in no particular order, are as follows:

1. Sustainability. How many years has the nominee been active in the travel industry? How many consumers or companies use the nominee’s innovative product or service?
2. Evolution. How has the nominee or the nominee’s company adapted to change in the industry or market, and to changes in technology? Why was this important and how was it accomplished? What steps are taken to ensure that the product or service remains relevant?
3. Experiential Travel. Does the nominee’s product or service have an experiential fit, focus or component connecting the experience to history, people or culture? Describe and explain its importance in today’s world and for the future of travel.
4. Proven Impact. How has the product or service already had a demonstrable impact on travelers and the industry as a whole? Why will the innovation continue to impact travelers in the future?
5. Curation. Does the nominee envision himself or herself as a travel curator, one who makes travel more meaningful for the traveler? If so, please tell us and explain why this is important to the nominee.
6. Marketing. Describe how the nominee markets or merchandises its company and its products or services. How does the nominee differentiate itself from others in the industry? Has social media factored into the marketing focus?
7. Growth. Has the innovation had a positive impact on the company’s sales, profitability, or market share? Has the product or service spawned imitators?
8. Technology. Describe the technology behind the product or service. For example, does the solution include the use of mobile apps or similar recent innovations? How has product usability been a factor?

The Competition